Alcoholic drink sales soared at UK supermarkets over Christmas
07 January, 2021
The alcoholic drinks category led the charge as UK supermarkets enjoyed their strongest ever Christmas trading period, according to Nielsen till scan data.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
